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Movable Mind
Movable Mind is the online home of Jeroen van Bree, PhD: management consultant, writer and researcher. Scroll right or use the menu on the left to find out more.
About
Jeroen van Bree, PhD is a management consultant, writer and researcher. He combines more than fifteen years of consulting experience with his broad interests and research skills to help managers in their tasks of organizational design and strategy development. A subject that has had his particular interest in the past few years is video games, specifically the potential of game design to enrich organizations. He has developed a more open, active and ultimately more effective approach for organizational design and strategy development called Game Based Organization Design.
Over the course of the years, Jeroen has worked as a consultant with a variety of organizations, has travelled extensively, has held talks to many different audiences and has studied, published and blogged on the subjects he is passionate about. The portfolio on this website can give you an impression of his track record.
Jeroen currently does his consulting work as part of Novay and his research at Nyenrode Business Universiteit. He is a member of the Academy of Management.
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Jeroen van Bree | Movable Mind
Wittevrouwensingel 101-A
3514 AM Utrecht
The Netherlands
Mail: jeroen[-at-]movablemind[-dot-]com
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Game Based Organization Design
The financial crisis, the housing bubble, the unstable labor market, the shaky pension system and the rising cost of healthcare. These are just some examples of systems that are close to their breaking point or that have outright failed. It is a sign of our times. Your organization operates amid growing complexity. Many managers are looking for innovative organizational designs as a response to their fast-changing environment. But it is necessary to get a grasp on the complex system you are part of, to understand its mechanics, before you can productively design your organization.There is a domain in which embracing complexity is the norm. That is the domain of games. Game players and game designers know that a simple set of rules can let complex behavior emerge. Game designers have learned to harness this complexity. The Game Based Organization Design approach draws lessons from this field. It does not prescribe a specific organizational design but rather, it is a tool that uses the game design lens to co-create new organizational arrangements with all relevant stakeholders.
Jeroen van Bree was awarded a PhD for the academic underpinning of the Game Based Organization Design approach on April 9, 2013 at Nyenrode Business Universiteit. You can find a short summary of the PhD thesis - entitled Exploring the rules by playing the game - in this PDF document. A book based on this work is under contract with Palgrave Macmillan, with a tentative publication date in the second half of 2013.
Some of the organizations where Game Based Organization Design has been applied are:
Medisch Centrum Alkmaar (documented in this journal article)
We Beat The Mountain (documented in this research paper)
VGZ (documented in this [Dutch] blog post)
Rabobank Nederland (documented in this [Dutch] PDF document)
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